This term defines the set of techniques implemented to improve the position of a website on the pages of search engine results (SERP). It is also called natural referencing. The goal of an SEO expert is to improve the visibility of websites that it supports by making them gain places on search engines (Google, but also Yahoo!, Bing, etc.). The goal is to meet people interested in products / services or informative content.
SEO Course Outline
SEO, what is it?
SEO (Search Engine Optimization) means: “Optimization for search engines”. This term defines the set of techniques implemented to improve the position of a website on the pages of search engine results (SERP). It is also called natural referencing. The goal of an SEO expert is to improve the visibility of websites that it supports by making them gain places on search engines (Google, but also Yahoo!, Bing, etc.). The goal is to meet people interested in products / services or informative content. It is said that a site is well optimized or referenced if it is in the first position of a search engine on the desired queries.
For a beginner’s introduction to SEO
▷ Why every business needs SEO and how SEO can boost ROI ▷ How SEO can benefit your business: 3 main areas ▷ The fundamentals of how search engines function ▷ What is PageRank and its place in today’s SEO ▷ White-hat vs. blackhat SEO ▷ Google’s most significant and latest algorithm changes ▷ How to rank #1 on Google ▷ The 4-step SEO process
▷ What is keyword research and why is it important ▷ How to identify buyer personas ▷ 4 types of keywords to target and prioritize ▷ How to conduct user intent based keyword research ▷ How to evaluate keyword competitiveness ▷ Recommended keyword research tools to expand your keyword list ▷ Advanced keyword research techniques
▷ What is on-page optimization and why is it important? ▷ On-page SEO cheat sheet ▷ Title tags: Best practices ▷ Domain and URL: Best practices ▷ Meta description: Best practices ▷ Site Audit ▷ SEO Competitive Analysis & Research ▷ Image optimization: Best practices ▷ How to rank on Youtube and video optimization ▷ Content creation: Best practices ▷ Site architecture: Best practices ▷ Design and UX: Best practices ▷ Mobile optimization and common mistakes to avoid ▷ Accessibility for search engine spiders
▷ Why use links? ▷ Anatomy of a quality backlink ▷ 3 major off-page SEO ranking factors ▷ Social media signals ▷ What to do if you receive a search engine penalty from Google ▷ How to fix a search engine penalty ▷ 7 effective link building strategies ▷ How to do effective email outreach ▷ 5-step link building process (with template) ▷ Hands-on Link Building
Local & International SEO
▷ Google Local search ranking factors ▷ Ways to target your site multi-regionally ▷ Info graphics and marketing ▷ Using the rel=”alternate” hreflang tag ▷ Managing an SEO team ▷ Google Webmaster Tools ▷ SEO reporting & how to measure success
▷ Keyword Usage ▷ TF-IDF ▷ Synonyms and variants ▷ Page Segmentation ▷ Semantic Distance and Term Relationships ▷ Co-occurrence and Phrase Based Indexing ▷ Entity Salience
▷ WordPress and HTML Training ▷ Video Editing and Optimization for YouTube and Google ▷ Image editing and Optimization ▷ Content Writing ▷ SEO Proposal ▷ SEO Site Audit Report ▷ Google Analytics Report ▷ SEO Link-Building report ▷ Ranking Report ▷ Practice on Real Project ▷ 5 Lectures on Online Earning Methods
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