Advanced Shopify Training Course in Lahore
In this course, you will learn how to create, publish, and manage your first online store using Shopify. Attendees will gain a complete understanding of how to perform customizations and code themes. They will become familiar with shipping methods and models. In addition, delegates will become familiar with visual themes and product and inventory setup. Adding sales channels, order management and product promotion will also be part of the training. Delegates can use the knowledge gained from this training to set up their own e-commerce business.
Upcoming Batch Details
| Course Name | Mode of Training | Trainer | Starting Date | Timing | Days |
| SEO Training | On-campus | Mr. Aleem Akhtar | 20 May, 2025 | 10:30 AM | T/T/S |
| Mr. Naeem Akhtar | 20 May 2025 | 6:00 PM | T/T/S | ||
| Social Media Training | On-campus | Mr. Aleem Akhtar | 15 May, 2025 | 11:30 – 12.30 PM | T/T/S |
| Mr. Naeem Akhtar | 15 May, 2025 | 7:00 – 8.00 PM | T/T/S | ||
| SEO Training | Online Class | Mr. Aleem Akhtar | 23 May, 2025 | 9:30 PM | F/S/S |
| SEO Training | Weekend Class | Miss Shahnaz | 24 May, 2025 | 3:00 PM | Saturday Only |
| Graphic Designing | On-campus | MS. Muntaha Hussain | 09 April, 2025 | 11:30 AM | M/W/F |
| MS. Muntaha Hussain | 09 April, 2025 | 06:00 PM | M/W/F | ||
| Professional & Certified Video Editor | On-campus | MS. Muntaha Hussain | 22 April, 2025 | 11-30 AM | T/T/S |
| MS. Muntaha Hussain | 22 April, 2025 | 6:00 PM | T/T/S | ||
| Shopify Ecommerce Course | On-campus | Mr. Naeem Akhtar | 27 May, 2025 | 8:00 PM | T/T/S |
| Google Ads Training | On-campus | 08 May, 2025 | 8:00 PM | T/T/S | |
| Learn English | On-campus | Ms. Aasiya Samad | 11:30-12:30 PM | M/T/W/T/F | |
| WordPress Course | On-campus | 11 June, 2025 | 7:00 – 8:00 PM | M/W/F |
Shopify Training Courses in Lahore
Shopify is an e-commerce platform that is used to create online and physical stores. The platform is used by store owners to sell online through their website and offline or in-person through Shopify POS. It is a reliable and popular e-commerce solution that provides advanced store management in a clear and easy-to-understand package. In addition to displaying and selling products, Shopify can also be used to create common web content such as blog posts, static pages, contact forms, and more.
The goal of this course is to give participants an understanding of how Shopify works and how they can become Shopify experts from the ground up. Participants will learn how to add simple products, product variations, and shipping information in Shopify. In addition, they will gain an overview of how to process and add images.
In this course, you will learn how to create, publish, and manage your first online store using Shopify. Attendees will gain a complete understanding of how to perform customizations and code themes. They will become familiar with shipping methods and models. In addition, delegates will become familiar with visual themes and product and inventory setup. Adding sales channels, order management and product promotion will also be part of the training. Delegates can use the knowledge gained from this training to set up their own e-commerce business.
E-Commerce Mastery Course (Shopify + WordPress WooCommerce)
Well-structured & comprehensive curriculum designed according to latest trends and industry standards!
- What is e-commerce? Global vs. Pakistan trends
- Popular models: Own Product, Dropshipping, Print-on-Demand
- What is e-commerce?
- E-commerce trends in Pakistan
- Types of e-commerce platforms
- How to choose a profitable niche
- Local & global product research
- Local suppliers vs. international
- Import vs. local product selling
- Planning content & pricing strategy
WordPress WooCommerce Section
- Buying a domain & hosting.
- Installing WordPress & SSL
- Installing WooCommerce plugin
- Essential plugins for Pakistani stores
- Creating shop, cart, checkout, product, and contact pages
- Choosing the right theme (free vs. premium)
- Customizing homepage, navigation & banners
- Adding products: title, pricing, gallery, categories, tags
- Setting up shipping zones, COD & local delivery
- Setting up JazzCash, Easypaisa, and bank payment methods
Shopify Section
- Creating Shopify account and choosing a plan
- Navigating Shopify Dashboard
- Theme selection & customization
- Creating collections, pages, menus
- Adding and organizing products
- Working with Shopify apps
- Enabling manual payment methods (Cash on Delivery, Bank Transfer)
- Workaround for PayPal/Stripe (for freelancers)
- Logistics integration: Trax, Rider, etc.
- Adding local shipping rates
- Managing orders, payments & inventory
- Handling customer queries professionally
- Return, exchange & refund policy setup
- Courier company registration in Pakistan
- Order tracking systems & plugins
1. Keyword Research
- Identify commercial intent keywords (buy, discount, cheap, online)
- Target long-tail keywords specific to products
- Include category-level and product-level keywords
- Use tools like Ahrefs, SEMrush, Google Keyword Planner
- Analyze competitor keywords and rankings
2. On-Page SEO
- Optimize product titles with keywords and branding
- Write unique and compelling meta titles and descriptions
- Use H1 for product/category name, and H2/H3 for specs or reviews
- Add keyword-rich product descriptions (avoid duplicate manufacturer content)
- Use ALT text for product images
- Add internal links between related products and categories
- Ensure proper breadcrumb navigation
3. Category Page Optimization
- Create SEO-friendly category titles and descriptions
- Add buying guides or FAQs to category pages
- Implement filters with SEO-friendly URLs (avoid duplicate content)
- Use canonical URLs for filtered/sorted pages
4. Product Page Optimization
- Write unique product descriptions (not copied from suppliers)
- Include product specifications, features, and benefits
- Add high-quality images with descriptive file names and ALT tags
- Use product schema (structured data) for rich snippets
- Display user reviews and ratings
5. Content Marketing for eCommerce
- Create a blog focused on product usage tips, guides, comparisons
- Use content to target informational keywords and build internal links
- Publish seasonal buying guides (e.g., Eid gifts, winter essentials)
- Leverage user-generated content (e.g., customer photos, reviews)
6. Link Building
- Reach out to niche bloggers for product reviews
- Collaborate with influencers for backlinks
- Get listed in relevant online directories
- Use HARO or journalist outreach for authority links
- Earn links from press releases and brand stories
7. Conversion Rate Optimization (CRO)
- Optimize product page layout for trust and usability
- Use clear CTAs (Add to Cart, Buy Now)
- Display trust signals (badges, guarantees, return policies)
- A/B test product titles, images, descriptions
8. Analytics and Reporting
- Set up Google Analytics 4 and Google Search Console
- Track keyword rankings and organic traffic
- Monitor product performance by page
- Analyze bounce rate, time on page, and conversion funnels
- Set up goals/eCommerce tracking for sales and revenue attribution
Technical SEO
- Ensure mobile-friendliness (responsive design)
- Improve site speed (optimize images, use caching, minimize scripts)
- Use HTTPS (SSL certificate)
- Set up a logical URL structure
- Implement canonical tags to prevent duplicate content
- Optimize crawl budget using robots.txt and noindex tags
- Use XML sitemap and submit to Google Search Console
- Enable structured data (schema markup for products, reviews, breadcrumbs)
Account Setup & Optimization
- Create Business Manager account (Facebook Business Suite)
- Set up Facebook Page and Instagram Business Profile
- Use consistent branding (logo, bio, links, highlights)
- Add call-to-action buttons (Shop Now, Contact, WhatsApp)
- Link Facebook Shop and Instagram Shopping with product catalog
Audience & Targeting Strategy
- Define target audience (age, gender, interests, location)
- Use Facebook Audience Insights to analyze demographics
- Create custom audiences (website visitors, video viewers, add-to-cart users)
- Set up lookalike audiences for scale
Content Strategy
- Mix of content types: product showcases, behind-the-scenes, testimonials, tutorials, UGC
- Plan content calendar (daily/weekly themes: New Arrival Monday, FAQ Friday, etc.)
- Use high-quality visuals (photos, carousels, Reels)
- Add strong CTAs in every post or story
- Use branded hashtags + trending/local hashtags
Instagram Reels & Stories Strategy
- Post short Reels with trending music for new products or offers
- Use Stories for flash sales, polls, countdowns, and Q&A
- Add swipe-up links (if eligible) or “Link in bio” via Linktree
- Highlight categories like Offers, Reviews, FAQs in Story Highlights
Paid Advertising (Facebook & Instagram Ads)
- Use Facebook Ads Manager for campaign setup
- Campaign objectives: Traffic, Conversions, Catalog Sales, Engagement
- Run Dynamic Product Ads linked to catalog
- Retarget cart abandoners and video viewers
- A/B test creatives and copy regularly
Engagement & Community Building
- Respond quickly to comments, DMs, and story replies
- Encourage user-generated content (UGC) via giveaways or reposts
- Host live sessions for product demos, launches, and Q&A
- Collaborate with local influencers or micro-creators
Promotions & Offers
- Run time-limited offers: BOGO, discount codes, free shipping
- Promote deals via stories and countdown stickers
- Use Facebook Events for product launches or seasonal campaigns
- Announce deals via Reels and carousel posts
Analytics & Optimization
- Monitor performance in Meta Business Suite or Instagram Insights
- Track KPIs: reach, engagement, CTR, ROAS, follower growth
- Adjust posting times based on peak engagement hours
- Analyze ad performance and scale winning creatives
Shopping & Conversion Integration
- Set up Facebook and Instagram Shops
- Tag products in posts, Reels, and Stories
- Enable checkout via website or in-app (if eligible)
- Sync product catalog with Facebook Commerce Manager
Compliance & Best Practices
- Follow Facebook and Instagram ad policies
- Avoid clickbait or misleading promotions
- Use licensed music in Reels
- Keep captions authentic and value-driven
- Creating a service profile for Fiverr, Upwork
- What eCommerce services sell online (store setup, SEO, design)
- Building your own portfolio site
- Charging in USD from Pakistan (Payoneer/Bank Transfer)
- Getting your first client
- Students will build one live Shopify or WooCommerce store
- Present final store and marketing plan
- Receive feedback & evaluation
- Certificate of Completion (optional paid upgrade)
Why DMT is the best Shopify training institute in Lahore?
Most Comprehensive Curriculum
The course outline is up to date and helps candidates learn the in-depth knowledge of shopify.
Many Deliveries Option
Depending on your learning style, flexible delivery methods are available.
Hands-on projects
Shopify is an undoubtedly a sophisticated skill that generally requires a lot of hands-on practice. Candidates will be able to learn from highly trained shopify professionals.
Training from Professional Shopify Experts
In this course, you will receive comprehensive shopify training and hands-on practice from professionally trained.
High Quality Resources
Comprehensive learning resources are included.
Shopify Training Certification
At the end of the training, you will receive a professional certificate.
It's time to Secure Your Future Career.
We know that we are influencing the foundations of your future and we take this responsibility very seriously. With DMT Training, I ensure that you always receive first-class training, complemented by practical projects and future perspectives. I wish you a successful and future-oriented career!
Review by Satisfied Students
Students love our Shopify course in Lahore!
We are proud to have positively impacted the career foundations of thousands of students in Pakistan.
Book 2-Days of FREE Demo Classes!
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FAQ's About Shopify Course
Shopify is an eCommerce solutions platform that allows you to create, develop and manage your own online store. With Shopify, you can organize products, customize your store, accept payments, track and respond to orders, and effortlessly manage your online store.
As Shopify is web-based ecommerce software, no installation is required. Shopify works with all operating systems and is automatically updated, so there's no need to install new updates.
Yes, you can use your own domain with Shopify by connecting it to your store through your domain registrar.
You can offer a variety of payment options on your Shopify store, including credit cards, PayPal, and Apple Pay.
You can add products to your Shopify store by going to the Products section of your Shopify admin panel and clicking the Add Product button.
Yes, you can customize the design of your Shopify store by choosing a theme, modifying the theme's settings, and using custom CSS.
You can optimize your Shopify store for search engines by using descriptive titles and meta descriptions, optimizing your product pages, and building backlinks.
You can track sales and analytics on your Shopify store by using the built-in analytics dashboard, as well as third-party tools like Google Analytics.
Yes, you can use third-party apps to add functionality to your Shopify store, such as email marketing, social media integration, and product reviews.
You can fulfill orders on your Shopify store by going to the Orders section of your admin panel, selecting the order you want to fulfill, and marking it as fulfilled. You can then generate a shipping label and update the customer with tracking information.
