Search engine optimization company in Lahore.

M. Naeem Akhtar

CEO of DMT Lahore & Trainer

What is SEO?

Search engine optimization (SEO) is the practice of increasing the amount and quality of traffic to your website through the results of organic search engines.

What happens in SEO?

Traffic quality you can attract all the visitors of the world, but if they are coming to your site because Google tells them that you are a resource for Apple computers when you are really a farmer who sells apples, that is not quality traffic. Instead, you want to attract visitors who are really interested in the products you offer. Amount of traffic once there are people clicking on the search engine results pages (SERPs), the better the traffic will be. Organic results Ads are a significant part of many SERPs. Organic traffic is any traffic you do not have to pay.

How SEO works.

You can think of a search engine as a website you visit to write (or speak) a question in a box and Google, Yahoo!, Bing, or any search engine you are using magically responds with a long list of links to pages web that could potentially answer your question. It is true. But have you ever stopped to consider what is behind those magic lists of links? Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and collects information about all the content you can find on the Internet. The crawlers bring all those 1s and 0s to the search engine to build an index. That index is then fed through an algorithm that tries to match all those data with your query.


Growing the business and potential customers are two of the main objectives of each entrepreneur. Leadership growth and business growth go hand in hand. You will not get one without the other. Many business owners, especially startups, think that business and the growth of potential customers start with sellers making phone calls. This vision of building a business is obsolete and unsuccessful.

While good telemarketing phone calls still exist, most communications are made online. Computers and smartphones give people 24/7 access to information and each other. If your sales team does not complement your phone calls with online communication via email, social networks and SEO, you will not be growing your business or number of potential customers in the near future. The acronym SEO in the last sentence may have caught your attention. What does search engine optimization have to do with potential customers and business growth? In short, a lot.

With the ease of access to the Internet, users expect to find information and answers to their questions immediately. Websites provide content that contains this information that users search quickly. However, there are millions of websites on the Internet and not all appear in the search results. Only those that are considered most relevant and credible appear. After all, a user is in a hurry to get specific information so as not to waste time reading irrelevant content from the website.

This is where SEO or Search Engine Optimization Company in Lahore comes into play. Behind each search query written by a user, a Google search engine or SEO robot indexes and collects data from each website published on the web. Spiders crawl web sites for keywords that match or are related to the words used in a user’s search query. The search engine robot uses a formula to then classify certain web pages in the search results that the user sees. In search engine marketing, ranking is important. Every Internet marketing company strives to get its own website and its customers’ websites to get the coveted # 1 search result position.


Many business people have difficulty seeing the value of SEO, and we understand it. There is a lot of information and misinformation about search engine optimization, and it can really increase the difficulty of this decision. While an effective SEO strategy will take many months to get positive results for a company, and the tactics may not make sense for those who are not SEO, it can make a significant improvement in a company’s exposure and online earnings. Many companies are naturally nervous about trying something they are not familiar with, but let’s face it, almost any business decision will carry some risks. Some can be avoided and others can lead to sudden and severe growth. The question that must be asked, then, is which SEO risks are worthwhile and which ones should be avoided. However, before we start, let’s put this first: the biggest SEO risk a company can do is to avoid SEO altogether. Everyone has that? Cool. Let’s consider some more.


Getting to the top of the search engine results pages can improve the exposure of your company, establish it as an industry authority and offer the type of ROI you want to see. So, why is not your website at the top yet? That is the question of the million dollars that each company has made at one time or another. Unfortunately, there is not a million dollar response. Or, at least, there is not a single million-dollar response. Your website may be struggling to get to the top for several reasons. Therefore, if it seems that you have been doing it for a long time without getting the best results, consider these possibilities. Things must be done, and they must be done in order. (It will not do you any good to create bazillion links if everyone goes to a website that cannot convert traffic).

It takes time to research, create and implement a strategy and start producing content.

Then, it takes longer for Google to realize that the changes have been made, and then it must wait for the search engine to determine if it is really providing a new value.

We’ve linked the previous video before, but we like to back up our claims in this way whenever possible.

In it, he states that, in general, it takes between four months and a year to implement the improvements and then begin to see the results.

In other words, time is something you cannot avoid. It’s difficult, but SEO requires patience.


If you are a small business owner, you have probably heard that at least one person suggests that you learn SEO (search engine optimization) and implement an online strategy for your company. After all, most people search the Internet, either on their smartphones or computers, to find any business or service. You understand that you need a website and that it requires a little work to appear in the search engines. And so some time goes by, maybe you outsource the process, and create a basic website for your business. Maybe use a prefabricated template to put the website into operation. So, not much happened. It turns out that, despite their best efforts, the website is not sufficiently “optimized”. You understand that, but you did not want to deal with all those “SEO things”. From everything you’ve heard, search engine optimization takes too much time, is too technical and does not guarantee significant results. So, why bother?

Many small business owners feel that way. They hear how necessary it is, but still hesitate to start on their own or hire an agency.

Let’s look at some aspects of SEO that make newcomers have doubts about embracing and using it:

It is not a magic formula

If you think that SEO is the magic potion for online success and profit, you will be disappointed and frustrated. SEO is valuable for the profitability of your business, but it will take time before you see a return on investment (see below for more details). In business, each strategy and campaign must produce a significant and measurable ROI. If it’s something that will not help grow your business, it will not. Because SEO ROI is slow to arrive, many small business owners feel that SEO does not matter and therefore relegate it to a lower priority. Those who are new to SEO will devote a lot of time and money and are often frustrated by the lack of results. This makes many business owners reluctant to start an SEO campaign and keep it in the long term. The results will eventually arrive if the strategy is done correctly. They simply will not be immediate. SEO is an invaluable strategy for one’s business and should not be ignored. Be patient and look for logical, not magical processes.

It takes too long

Those who are new to SEO think that this type of online marketing strategy is a long and complicated process that includes many parts. While there are many factors that should be considered when optimizing your website, it is not necessary that all be done at the same time. As in point 1 above, new SEO is also often reluctant to start a slow and expensive SEO strategy when it seems that all the work and effort are in vain. Again, be patient. There are a couple of options for busy business owners tackling SEO. The first option is to deliver all the tasks and responsibilities of SEO to a Search Engine Optimization Company in Lahore. When you simply do not have time to do it yourself, of course, you can delegate the entire process to an SEO company. In this way, you can spend your time running your business while the agency runs the online campaign. Consult a professional about the development of your company’s SEO strategy. The other option is to approach SEO yourself. Do not start trying to do everything, but little by little. You will save money and learn about SEO, but you will spend a lot of time in the process.


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