Why SEO is Such a Popular Topic of Discussion?

M. Naeem Akhtar

CEO of DMT Lahore & Trainer

SEO is a Popular Topic of Discussion

Search engine optimization is one of the most debated and controversial topics on the Internet today. In addition, this is one of the most incomprehensible topics.

In its basic form, SEO Services in Lahore is the act of changing a site so that it works well in organic, scanner-based search engine listings.

Now, even this quick determination of the point of search engine optimization (SEO) can lead to lively debates about the meaning and purpose of SEO.

So the question may have asked why SEO is so popular and a controversial topic that causes so much debate within the SEO community and the general population of the Internet, especially website owners? In my humble opinion, there are 6 reasons why search engine optimization (SEO) is popular, which it enjoys now.

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Targeted Website Traffic:

If you ask the overwhelming majority of website owners and people in the SEO industry, what is critical to a successful business and / or website? A large percentage of people will say that site traffic and even more specifically target website traffic.

Currently on the Internet the largest resource for traffic to targeted sites on an ongoing basis are search engines. The annual database statistics show that about 85% – 90% of all purchases made by individuals on the Internet began as a result of a search in a search engine, and the vast majority of people who visit sites usually come through the search engine.

Numbers that are so dominant cannot be ignored even by the most adversaries of search engine optimization. Moreover, since SEO is focused on optimizing websites for ranking results related to search engines, it is only natural that people will be interested in the area and practice of search engine optimization (SEO).

SEO Controversy:

Search Engine Optimization (SEO) is one of the most controversial topics regarding website operations. SEO advocates may say that it provides a viable method for websites that can be seen in search engines, which is important for any website that wants traffic on the Internet today.

However, opponents of SEO disgust can also say that many web sites achieve a high search engine visibility without using SEO work and SEO professionals only provide high cost service work, do not guarantee the success of a search engine.

This situation, which has certain merits for arguments on both sides, gives rise to heated debates between SEO supporters and SEO opponents on continuous bases, which are daily reflected in forums, blogs, websites and newsletters all over the Internet along with magazines and exhibits television.

Simply put, controversy attracts attention, and you like it or hate it, SEO really gives a lot of controversy. Moreover, while search engines play a dominant role in creating targeted website traffic, SEO continues to be a popular topic.


Search engine optimization is a multi-million dollar business. Search engines produce billions of dollars annually through advertising. Websites each year receive billions of dollars for their owners using search engines either through paid advertisements or organic (free) listings in search results.

It is no wonder, with billions of dollars on the table on an annual basis, everything that can give a person or a company a competitive advantage in the ultra-high pace of the Internet the world will be a hot topic for discussion and debate.

In addition, due to a combination of perception and reality, accentuates search engine optimization as the key to increasing online sales, search engine optimization is a very popular topic for decision makers in many companies, providing additional SEO attention in the business world and beyond.

No Standard Rules or SEO Rules:

Search Engine Optimization (SEO) can be described as a modern version of the Wild West. Basically, almost everything can be said or done, because there are no formal standards for the industry as a whole.

Thus, in the true sense, no one is truly right or wrong with any thoughts, comments or decisions regarding SEO methods. Right or wrong is replaced by what is considered moral, and each has a unique set of ethics. The fact that one person may be considered unethical, someone else, may be considered quite honest, purposeful help. That’s why you have labels such as white hat and black hats SEO in the SEO industry.

Search Engines:

Search engine optimization was created as a by-product, resulting from the development, use and popularity of search engines. Without search engines, there is no SEO industry in its modern form and format.

According to statistics, the majority of traffic on the Internet is targeted to target sites directly or indirectly through search engines, and a very high percentage of online sales is directly related to visitors from search engines who are looking for products and / or services.

With the dominant role that search engines play on the Internet and the fact that search engine success depends on the ability to provide accurate and reliable search results to its visitors, successful search engines tend to develop informal relationships with the SEO industry.

Due to this, a certain amount of SEO work on websites, as a rule, helps search engines to provide what their visitors are looking for.

For this reason, sometimes search engines will provide SEO information and SEO recommendations to their visitors directly on search engines.

It helps the SEO industry tremendously by putting the industry at the forefront of key people who are interested in organic (free) search results, which search engine users are looking for something specific and website owners who want to be found in the search engine results.

SEO Mystery:

Almost no SEO professionals will explain what they do in relation to SEO work in detail. Some of them will provide little SEO information, which is mainly done as a marketing effort for SEO professionals in forums, blogs and newsletters.

Even e-books and books that are sold only explain SEO as a generic one. Search engine optimization (SEO) is really a secret for the average site owner or people interested in organic search engine rankings.

This mystery causes a high level of interest in the SEO industry and helps fuel the popularity of search engine optimization (SEO).

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