Digital marketing in Pakistan is a sub-flow of marketing within the local business environment. Although digital marketing has already taken root as a central component of international business, the Pakistani market is still adopting this new domain. This same reason makes it perfect for professionals (marketing or otherwise) who are willing to immerse themselves in the exciting world of Digital Marketing and learn how it works in business promotion in today’s high-tech world.
Digital marketing is different from conventional marketing because it involves the use of digital and electronic devices such as smartphones, tablets, PCs, laptops and Internet connectivity. Instead of conventional marketing channels, a digital marketer makes use of digital media to achieve marketing objectives. These means may include, among others, emails, social networking websites, official websites and various online search engines.
DMT Trainings is a pioneer in the Digital Marketing Institute that offers Digital marketing training in Lahore. It provides a highly professional and goal-oriented platform, in which you will not only learn about the fundamental aspects of this field, but you will also get practical practice on how to perform digital marketing tasks.
This particular training (The Complete Digital Marketing Training) is different from other ordinary Marketing trainings in Lahore. It is our most complete offer and includes all aspects of digital marketing. This includes the introduction to digital marketing, the creation of websites, the optimization of search engines, the integration of marketing in social networks, various types of advertising, the creation of content and analysis through analysis.
How will digital marketing training benefit you?
- You are a new participant in the field of digital marketing and you will obtain vital knowledge from our professional trainers, who only have years of experience
- Individual and group practical training with the latest techniques to become an expert
- It will open a completely new field and offer powerful career opportunities in the form of Digital Marketers for local and international businesses.
- Increase your potential for multiple income and provide independent and regular job opportunities
- You will be part of pioneering experts in Digital Marketing and will explore new horizons in the future as more local and international companies move towards Digital Marketing.
- You will receive a worldwide recognized certification upon successful completion of the program
- Who is recommended to get an early enrollment in Digital marketing in Lahore?
- Expert in the industry that seeks to improve existing skills and update their knowledge of the constantly evolving field of digital marketing.
- Internal marketing trainers in corporate circles.
- New graduates in business and marketing who want to explore digital marketing as a career and want to add more skills to their CV.
- New participants in digital marketing (even if they do not have any technical marketing background)
- Employees of corporate companies (especially those belonging to marketing departments)
- Owners / CEO of both conventional companies and online companies that want to use digital media and digital marketing practices to achieve their marketing objectives.
THE RESULTS OF LEARNING
What should you expect to learn from this training?
- The foundations of digital marketing.
- How to use digital media for marketing.
- Difference between conventional marketing and digital marketing.
- Impact of digital marketing on business (especially sales)
- Analysis of various digital marketing practices to design an adequate digital marketing strategy to achieve commercial objectives
- Marketing planning of any online business.
- Learn about how to advertise online businesses.
TRAINING SCHEME
Digital advertising
This includes a complete understanding and an overview of digital marketing. It will help you understand what challenges modern international companies face in the digital world and how you can plan strategies to overcome them.
Creation and planning of websites: this part of the training will teach you how to create your own website and plan your operations to extract the best results from digital marketing.
Search engine positioning
SEO is one of the most important components of Digital marketing training in Lahore. It will help you understand what keywords are being searched in online search engines and how you can use them (through methodical research) to attract more visits to your website.
PPC traffic AdWords
This module will discuss the concept behind online pay-per-click advertising. Our expert trainers will teach you how to use Google AdWords to get the most out of PPC ads.
Social media marketing
Everyone has heard or used social networks like Facebook, Twitter, Instagram and much more, but almost nobody knows how to use these amazing business platforms. This module of the training will provide you with an in-depth knowledge of marketing through the use of these platforms.
Mobile marketing
Have you ever wondered how you can use your mobile to promote your business or services? If not, you are in the right place. In this section of the training, we will teach you everything about mobile marketing.
Show ad
Until now, the world of marketing depended on conventional means of advertising, such as advertisements in print media, advertising posters or electronic media such as television or radio. With the advancement of information technology, the focus has now been on advertising in digital media, particularly graphic advertising. This includes the use of elements such as images, audios and videos to communicate with target segments and achieve objectives.
Blogging
Blogging means writing online publications. Here, we will teach you how to do it and what platforms to use to create your own blogs and also use them for digital marketing and promotion.
Advertising
As an important part of any marketing campaign, advertising involves the use of a multitude of means to communicate business messages, inspire positive comments and, therefore, achieve marketing objectives. This section covers everything about this.
Content writing
Everything you see on websites, online stores, blogs, social networking pages, etc. it is content. There are several forms of content, however, the online world is dominated by textual content. In this module, you will learn everything about the creation, writing and use of such content.
Junk mail
This covers how you can use email to reach your customers and target segments. You will also get in-depth knowledge on how to create newsletters by email and other promotional tasks.
Marketing of electronic commerce
Electronic commerce is all commerce that is carried out through electronic and digital media. All online stores use Ecommerce Marketing to achieve more sales and grow. This module of the training includes a complete understanding of all the latest techniques to market your products or services in the world of electronic commerce.
Lead generation
Before making a real sale, it is vital for any business to reach its target audience and obtain essential basic information such as names, contacts, etc. In this part of the training, you will learn how to generate leads.
Content Marketing
This part will teach you various methods and techniques of marketing and promoting your content online.
Reputation management
The success of a company, whether conventional or online, depends on its reputation. We will show you what SOP you should follow to maintain an excellent reputation.
Analytical Google
Google Analytics is an online tool that can be used to know various statistics related to website traffic, sales, demographics, areas and much more. Here you can learn how to integrate Google Analytics with your website and use it to obtain vital marketing information.
Acquisition and analysis of internal and external links
This part of the training explains the concept of building and acquiring links to make your website easier to crawl for search engines. This allows you to get more traffic and therefore more sales.