2019 Digital Marketing Trends Check-In
Now that we’re in the middle of the year, it’s the perfect time to check out the digital marketing trends that were predicted to dominate 2019.
As business owners and marketing professionals, it’s important to stay informed about the latest and biggest trends to make strategic adjustments to your digital marketing services in Lahore strategy.
This blog will examine five predictions from the beginning of the year and see how each trend is working so far. Discover what’s been slower to take off than expected and learn what you can still incorporate into your marketing strategy in the future.
Media consumption on mobile devices is expected to reach a milestone this year by exceeding the amount of time people spend watching traditional television in 8 minutes.
We are still waiting to see if smartphones and tablets will outperform television as the main source of entertainment. However, an April study found that time spent watching mobile video content is growing faster than any other form of media.
With consumers increasingly opting for convenience, a shift towards voice search seems like natural progression. Affordability and rapid adoption of voice-enabled smart devices, such as smartphones and Google assistants, suggest an increase in voice-assisted shopping and search.
Despite this, a recent study revealed that 46% of respondents never use voice search, with only 29% reporting to be daily or weekly users of the feature. While the rise of voice search is inevitable, it seems that it is not hugging as fast as expected, especially within the Australian market.
Live streaming and video content on Instagram and Facebook keep changing the game. Facebook implemented new editing and resizing tools for its video creation kit this month, including a draft save feature, which indicates a greater push for video marketing.
Despite its low production costs, this type of video content offers real-time engagement and feedback. Live video continues to connect brands with their audience in a natural and authentic way. If you’re not including or prioritizing video content as part of your digital marketing strategy, now is the time to get started.
As your business grows, you need to find ways to effectively manage customer inquiries in a timely manner. Chatbots are emerging as a reliable resource for online communication and are expected to receive 85% of customer service interactions by the end of the year.
Useful, proactive real-time conversations are key to improving customer service and satisfaction. If you’re a consumer-facing company without a chatbot on your site, you may be rejecting potential customers.
Machine Learning and AI
Unsurprisingly, Artificial Intelligence (AI) continues to shape the future of marketing and customer engagement personalization. Machine learning, a form of AI, uses data enrichment to predict customer behaviors and present personalized recommendations for users.
Digital vendors can use this technology to create more detailed customer profiles and improve accuracy in ROI measurement. This is certainly a useful trend to keep watching throughout the year.
What are your thoughts on how these digital marketing trend predictions have turned out so far? Let us know at Digital Media Trend.