Is WordPress Theme Beneficial for SEO Techniques?

M. Naeem Akhtar

CEO of DMT Lahore & Trainer

WordPress Theme Beneficial for SEO Techniques

Search engines are one of the best possible sources of online traffic expected by digital marketers. While some may suggest that SEO has lost relevance due to the constantly evolving Google algorithm, its role in online advertising remains just as important as ever. A single website with a high ranking has the ability to attract hundreds of thousands of visitors to a website.

However, when it comes to content management systems or CMS, many digital marketers wonder which, CMS is the best? Some say it’s Magento, others favor Blogger, and some say Joomla. However, the internet community and statistics agree that WordPress is currently the best content management system for SEO, for ease of use and SEO compatibility.

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Driving factors behind the popularity of WordPress

Here we look at the driving factors behind the popularity of WordPress and why it is the best CMS when it comes to Search Engine Optimization Company in Lahore:

1- Themes That are Best Suited for SEO:

It doesn’t matter what type of website you use – a business site, online retail (e-commerce), online service, you name it and there is a theme ready for use.

Themes not only make your website professional, but also ensure that your site has the correct HTML and that the bounce rate is good – factors that have a major impact on the ranking you have been given by Google.

2- SEO Optimized Plug-Ins:

There are dozens of SEO-based plug-ins available at WordPress that bring about further improvements to the SEO capabilities of your website. Yoast SEO, for example, is a plug-in that gives you a comprehensive analysis to improve your content, while also providing valuable SEO copy writing advice.

3- Excellent Security Functions:

One of the worst things that can happen and rob you of your highest ranking is if Google thinks you are infecting users with malicious malware or otherwise hurting users!

You may have a kind of mindset in which you assure yourself that it will not happen to you because you do not intend to do anything like that, but you still run the risk of getting a spam list if it is hacked. You will receive tough Google sanctions if that happens! But WordPress regularly sends security updates when detecting a loophole. In addition, there are a number of excellent security plugs that are immediately available.

4- Easy to Use:

All of these great features and the SEO compatibility of WordPress ensure that an SEO Executive is surprised and jumps over the prospect of using WordPress. However, it makes no sense if it can only be used efficiently by a skilled developer. That’s it right for him!

WordPress is known for its user-friendly nature and almost all functions can be easily accessed and used by any marketer or website owner. In fact, one of the key factors behind the popularity of WordPress is the simplicity of the WordPress editor, which also extends to its plug-ins, themes, and other areas! Most SEO functions require no coding-related knowledge at all and can be used with simple mouse clicks.

5- Faster Loading Times:

The speed with which a website is loaded is often a big factor when it comes to how Google arranges it. That is why SEO experts constantly try to improve the speed at which their pages are loaded.

WordPress results in faster loading times compared to other CMS. Certain plug-ins such as WP super cache can be used to further optimize the speed of site loading.

6- SEO Optimized URLs:

URLs or Uniform Resource Allocators are simply placed, the address assigned to a website. They are also known as permalinks in WordPress. With WordPress you can create SEO-optimized URLs that are user-friendly and easy to remember.

For example, which of these would you consider easier to remember:

Absolutely, it will be the third, the easiest to remember and able to excite the Googlebots the most. Well, this is exactly the kind of URLs that WordPress lets you create, which improves the SEO of the webpage.

7- Community Support:

Since WordPress now manages 30% of websites on the internet, this is the most used CMS. There are literally millions of users involved and they build a strong community. That is why you, as a WordPress user, are never alone when you encounter SEO problems. There are always thousands of others just like you face the same problem. There are a large number of users that you can reach through the WordPress support forums that are ready to help you! A lot of knowledge about WordPress can also be gained by visiting the support forums.

Long story short, WordPress works best for SEO. Every SEO campaign, whether carried out by an Top Digital Media Company in Lahore or an agency located thousands of miles away in California, USA, has the ambition to reach the top position on the first page of Google search results for their keyword. Using WordPress goes a long way toward achieving that goal!


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