Social Media Management vs Social Media Marketing

M. Naeem Akhtar

CEO of DMT Lahore & Trainer

Definitely! Social media management and social media marketing are related to different concepts of online presence and engagement. Let’s break down the differences between them for better understanding:

Social Media Management:

Social media management includes the process of creating, planning, publishing and monitoring content on various social media platforms. The primary focus goal of social media management is to maintain a consistent and engaging online presence. This includes various tasks a mentioned below:

Content Creation: Develop relevant and valuable content to focus the target audience. This mainly include posts, photos, videos, and blog articles.

Timing and publishing: Timely decision to publish the relevant content to enhance reach and engagement. Social media management tools are more often used to schedule posts in advance.

Community Engagement: Regularly respond to followers’ comments, messages, and communications. The main focus of this activity is to building and maintaining relationships with your audience.

Analytics and tracking: Monitor the performance of your posts and campaigns with metrics such as engagement, reach, likes, shares, and comments. This practice helps to improve strategies and understand what works a better version.

Brand Consistency: Ensuring consistency of brand voice, tone and messaging across all social media platforms.

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Social media marketing:

Social media marketing focuses on using social media platforms as advertising channels to promote products, services, or specific content. The primary goal of opting for social media marketing is to perform specific actions such as website visits, purchases, subscriptions, or brand awareness. This includes the following strategies:

Targeted ads: Create and serve paid ads designed to reach specific audiences based on demographics, interests, behaviours, and more.

Campaign development: planning and implementing marketing campaigns that take advantage of the features and capabilities of different social media platforms. This include contests, giveaways, partnerships with influencer, and much more.

Conversion Tracking: Tracking conversions such as clicks, leads, sales, and other required actions can help monitor and measure the effectiveness of your marketing campaign.

ROI analysis: Evaluate the return on investment (ROI) of your social media marketing efforts by comparing ad spend to results achieved.

A/B Testing: Experimenting with different ad formats, visuals, ad text, and targeting options to improve campaign performance.

Social media management mainly focuses on maintaining a strong and attractive online presence, while social media marketing involves using social platforms as channels for targeted advertising and promotions. Both aspects are extremely important to an overall social media strategy, as effective management lays the foundation for successful marketing campaigns.

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