What Is Digital Marketing?

M. Naeem Akhtar

CEO of DMT Lahore & Trainer

Digital Marketing?

Digital marketing refers to advertisements broadcast via digital channels such as search engines, websites, social media, E-mail, and mobile applications. In short, it applies to all forms of online marketing efforts. Marketing has always been about connecting with the public at the right time and in the right place. In the world we live in today, it means that you have to meet them where they are already online. So Digital Marketing Training in Lahore is filling the gap of online marketing on different mediums.

Social Media

Social media marketing is one of the main branches that digital marketing focuses on because it uses platforms such as Facebook, Twitter, Instagram, LinkedIn and more. It is a platform that provides the most direct, fastest and most widespread connectivity between the brand and its consumers.


Once you know how to reach all your customers, the content you are trying to sell must be effective and well marketed. That’s where content marketing comes in. Content marketing involves the creation and promotion of information that is not necessarily directly related to brand promotion, but its intention is to generate interest in its products and services, as well as for elements related to the sector.


Once you have all your usual consumers and all your content, you need to work on digital marketing strategies to grow. SEO, search engine optimization is about boosting the content, technical configuration and overall reach of your website so that your brand’s website ranks high on search engine results. The goal is to attract your customers to your website when they search for products or related services.


Email marketing is another form of digital marketing, but it is a much more direct method than the other forms we talked about before. Email has been around for decades and people are still checking their email at least a few times a day. This is the most direct way to reach customers. Thanks to technology and good data analysis skills, we can even analyze all kinds of customer relationships after sending an email.

Mobile Marketing

Mobile marketing is one of the latest forms of digital marketing. Studies show that people look at their cell phones 42% of their standby time, and it’s not just that mobile phones are the most watched devices in the world. Being able to succeed in mobile marketing is an important goal that every brand should try to achieve.

Courses and Programs Online

Digital marketing is not just about advertising, it’s about reaching the right customers at the right time with the right information. The three main criteria can only be fully satisfied if the marketing team is competent to understand and analyze the market, data trends and previous marketing strategies.

Digital Marketing Services in Lahore

DMT offers many courses on digital marketing. From a wide variety of courses offered Digital Marketing Training in Lahore, Social Media, and E-Commerce, then much more specialized courses like Digital Strategy. DMT also offers more digital branding and engagement strategy and online marketing strategies.


A DMT Specialization is a series of courses that help you master a skill. To get started, register directly for the specialization or review its courses and choose the one you want to start with. When you subscribe to a course that is part of specialization, you automatically subscribe to the full specialization. You can only follow one course. You can suspend your learning or terminate your subscription at any time.

Practical Project

Each specialization includes a practical project. You will need to complete the project (s) to successfully complete the specialization and obtain your certificate. If the specialization includes a separate course for the practical project, you must complete each of the other courses before you can start it.

Earn a Certificate

When you finish each course and complete the practical project, you get a certificate that you can share with potential employers and your professional network.

Jobs in Digital Marketing

The majors of digital marketing have many ways to make a career, they can either choose a position more research-oriented, where they analyze the trends, the behavior of customers and their responses. They can go to the design and content creation team or the digital marketing strategy development.

  • Director of Digital Marketing
  • Digital Marketing Account Manager
  • Digital Marketing Analyst N1
  • Email Marketing Specialist
  • Technical SEO Manager

Explore a Career in Digital Marketing

People spend twice as much time online as a few years ago. And even if we say it often, the way people buy and buy has really changed, which means that offline marketing is not as effective as before. To improve your resume, you can take one of our Micro Master courses on marketing in a digital. If that does not work for you, then DMT digital marketing professional certification program can be a great way to get a leg up on your digital marketing training and put your resume in value. Use this course as a starting point for your career in digital marketing. Ready to start? Select, register and start learning to get your digital marketing certification today!

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